India, March 30 -- If you've been to an electronic music festival, you've seen them. Scarves and shawls of different shapes and sizes, vibrant designs and muted desert tones, wrapped around the heads and necks of concert goers. The rave pash has always been a thing, but it's only now that it's started to make its way into mainstream fashion.

This weekend, on my way to German House music collective Keinemusik 's first performance in India with their full lineup comprising of Rampa, &ME, and Adam Port, I frantically tried to get scarf tied around my head right in the car. A sea of men and women in multi-coloured silk scarves draped on their heads, crowded on the highway outside - trying to get ahead of the traffic and Mumbai heat on foot. ...