India, April 25 -- Have you ever stumbled upon a shaky reel showing off a cheese pull so dramatic that you literally book a table at the restaurant immediately? That's the power of social media. Within 15 seconds, a restaurant in Bandra, Pune, or Indiranagar goes from zero to a two-hour waitlist overnight. Crowds from all around the city travel just to get a taste of the viral dish that appears oh-so mouth-watering on our screens. A single piece of content by an influencer, whose name we may not recollect, does something that years of word-of-mouth could never. But after the views stop climbing and the comment section moves on to the next big thing, what happens to these viral restaurants?

Picture this: You always visit your cosy neighb...