Lucknow, July 3 -- The fourth edition of the Uttar Pradesh International Trade Show (UPITS), scheduled to be held in Greater Noida from 25 to 29 September 2026, is expected to generate Rs 20,000 crore in potential business and Rs 5,000 crore in business enquiries, while providing a global trading platform to the state's nine million MSMEs, according to officials.

The event, themed 'UP for Global Growth: Innovation, Manufacturing and Exports', aims to attract 550 international buyers from over 80 countries and 45,000 business-to-business buyers.

Officials said the show is also expected to facilitate over 5,000 memoranda of understanding (MoUs) between domestic and international trading and business entities, according to Business Standar...