New Delhi, June 17 -- The Reserve Bank of India (RBI) has issued amendments to its framework governing the advertising, marketing and sale of financial products and services by banks, with the new directions set to come into force on January 1, 2027.

The amendments follow a draft framework released on February 11, 2026, on which stakeholder feedback was sought. The final directions aim to strengthen customer protection, curb mis-selling and enhance accountability across banks, direct selling agents (DSAs), direct marketing agents (DMAs) and third-party product providers.

Mis-Selling and Bundling

The directions lay out a formal definition of mis-selling, covering scenarios where a product is unsuitable for the customer, sold without acc...