New Delhi, July 4 -- The FICCI-Mercedes-Benz Bharat Innovation and Business Ideas Challenge Programme, launched on Friday, aims to identify and support high-potential Indian startups building scalable solutions in manufacturing, sustainability, education, decarbonisation, and the automotive and electric vehicle sectors.

Department for Promotion of Industry and Internal Trade (DPIIT) Additional Secretary Ateesh Kumar Singh said timely mentorship and support help innovators align solutions with national priorities and are key to driving innovation-led growth and strengthening India's global innovation standing.

Structured Mentorship and Funding Support

As part of the programme, a structured post-funding mentoring and handholding framewor...