New Delhi, July 8 -- The strategic integration of artificial intelligence is expected to enhance overall business profitability of Indian micro, small and medium enterprises (MSMEs) by an average of 30-35 per cent, according to a joint report by Google and the India SME Forum.

The report also found that digital adoption has helped nearly 60 per cent of Indian MSMEs achieve double-digit revenue growth.

Vidhya Srinivasan, VP and GM, Ads and Commerce, Google, said, "India's digital maturity has unlocked new opportunities for small businesses. Our AI-powered tools have helped millions of small businesses reach new customers on Google and convert real-time consumer interest into growth," ANI reported.

"Looking ahead, agentic AI will activel...