Jammu, Oct. 30 -- Share Tweet Share Srinagar, Oct 30 (KNS): TCI MAX Cement has launched its '53 Grade Winter Shield' cement in new packaging, seeking to strengthen its presence in Kashmir's construction market amid growing demand for building materials during the region's harsh winter season. The product was unveiled at an event held at Sheraton Hotel on Thursday, with company representatives highlighting the importance of strength, stability and reliability in construction projects exposed to freezing temperatures and challenging weather conditions. According to the company, Winter Shield was previously marketed in regular 53 Grade Cement bags and has now been introduced in distinctive packaging to strengthen its brand identity and respo...