Srinagar, Sept. 21 -- There is a scene that often repeats itself, in almost every college hostel, every office party, every group of friends growing up. Some substances get passed around. A voice, casual but insistent says, everyone else is doing it. Saying no can feel like stepping out of the group. A pause follows, the kind where a young person quickly weighs the embarrassment of saying NO to a peer group against the discomfort of being singled out. That is the make or break moment, because addiction does not always happen with a conscious decision, it often starts due to the fear of being left out.

NO To Drugs, YES To Life

This is the quiet but critical moment that the Nasha Mukt Bharat Abhiyaan (NMBA) was conceived to influence. Its...