JAMMU, April 9 -- Chief Minister Omar Abdullah on Wednesday unveiled a twin-pronged strategy to transform Jammu and Kashmir through heritage-led tourism and a broader social movement against drug abuse, mental health stigma and environmental degradation, asserting that both development and social reform require active public participation.

Chairing a high-level meeting on heritage promotion and cultural tourism here, the chief minister called for the adaptive reuse of heritage assets and the creation of tourism circuits to position Jammu and Kashmir as a premier cultural destination.

Abdullah stressed the need to strengthen institutional mechanisms and draw lessons from successful conservation models across the country and abroad. He sa...