Lesotho, June 10 -- As anticipation builds for the FIFA World Cup 2026, local companies are positioning themselves to harness the tournament's economic potential, with initiatives aimed at supporting small businesses, promoting digital payments and enhancing the overall fan experience.

The 2026 FIFA World Cup will be historic, featuring 48 teams and a record-breaking 104 matches. The action kicks off in Mexico on June 11, with the hosts taking on South Africa in the opening match.

The tournament will unfold across the United States, Mexico and Canada from June 11 to July 19, 2026, making it the largest FIFA World Cup in history.

Among the companies seeking to capitalize on the excitement is Econet Telecom Lesotho (ETL), which has anno...