Lesotho, April 16 -- Lesotho's franchise economy is increasingly shaped by women buyers whose intentional purchasing patterns anchor daily sales, influence supply chains, and signal opportunities for foreign investment. Across retail, consumer communities, logistics, finance, and workforce development, women's voices reveal how their habits sustain growth and productivity.

Retail Sector: Women as the Majority Buyers

At Shoprite Express in Maseru's NHR shopping complex, female assistant manager Khahliso Moeketsi highlights the dominance of women in daily sales. "Approximately 80% of customers at Shoprite are women, highlighting that women are often intentional in their purchasing choices," she explains.

Moeketsi adds that women's shopp...