Lesotho, Oct. 7 -- The Lesotho Tourism Development Corporation (LTDC) has launched the 6 month phase of the Re Bontse Lesotho campaign, aimed at marketing the country's tourism sector through digital content creation.

The campaign was launched on September 30 at the Manthabiseng Convention Centre as part of Lesotho's activities marking World Tourism Day, which is celebrated annually on September 27.

This year's World Tourism Day was observed under the theme "Digital Agenda and Artificial Intelligence to Design Tourism," while Lesotho used the occasion to highlight its ongoing efforts to promote the country as a tourist destination through digital platforms.

The six-month campaign is expected to contribute to employment creation while ...