Lesotho, Jan. 21 -- In a fast-changing digital world, social media is proving to be more than just a place for social interaction. For many women entrepreneurs in Lesotho, it has become a powerful solution to long-standing business challenges such as low sales, limited visibility and slow growth.

Business woman Maserati Makoa is one of the women who strongly believes that social media is no longer optional for entrepreneurs. She says platforms such as Facebook, WhatsApp and Instagram have helped her business survive, grow and reach more customers than ever before.

Makoa explained that many women-owned businesses struggle not because their products are poor, but because people do not know about them. Social media, she said, closes this ...