Lesotho, June 10 -- As businesses increasingly turn to digital platforms to reach consumers, Lesotho's growing community of influencers, content creators, and digital marketers is emerging as a potential gateway for investors seeking entry into the local market.

While investment promotion has traditionally focused on sectors such as manufacturing, mining, and tourism, industry observers believe the country's creator economy could offer a cost-effective and authentic way for international companies to connect with Basotho consumers and potentially attract foreign investors.

Economist Tseole Kojana said influencer marketing can help attract investors to the country by showcasing tourism opportunities and promoting Lesotho's economic pote...