MUMBAI, India, June 15 -- Reserve Bank of India issued the following notification:
RBI/2026-27/121
DOR.MCS.REC.No.100/01-01-038/2026-27
June 15, 2026
Reserve Bank of India (Rural Co-operative Banks - Responsible Business Conduct) Second Amendment Directions, 2026
It has been decided to issue comprehensive instructions on advertising, marketing and sale of financial products / services to all Rural Co-operative Banks (hereinafter referred to collectively as "RCBs" and individually as an "RCB") under the Reserve Bank of India (Rural Co-operative Banks - Responsible Business Conduct) Directions, 2025.
2. In exercise of the powers conferred by Sections 35A and 56 of the Banking Regulation Act,1949, the Reserve Bank, being satisfied that ...