MUMBAI, India, June 15 -- Reserve Bank of India issued the following notification:

RBI/2026-27/122

DOR.MCS.REC.No.101/01-01-040/2026-27

June 15, 2026

Reserve Bank of India (All India Financial Institutions - Responsible Business Conduct) Second Amendment Directions, 2026

It has been decided to issue comprehensive instructions on advertising, marketing and sale of financial products / services to all the All India Financial Institutions (hereinafter referred to collectively as "AIFIs" and individually as an "AIFI") under the Reserve Bank of India (All India Financial Institutions - Responsible Business Conduct) Directions, 2025.

2. In exercise of the powers conferred by Section 45L of the Reserve Bank of India Act,1934, the Reserve Ba...