MUMBAI, India, June 15 -- Reserve Bank of India issued the following press release:
As announced in the Statement on Developmental and Regulatory Policies dated February 6, 2026, the Reserve Bank had issued the draft Reserve Bank of India (Responsible Business Conduct) Amendment Directions, 2026 on February 11, 2026 for seeking feedback from stakeholders. The draft Amendment Directions proposed to have comprehensive instructions on advertising, marketing and sale of financial products and services (including third-party products and services) by banks and NBFCs, which included various aspects related thereto such as activities of Direct Selling Agents (DSAs) / Direct Marketing Agents (DMAs), dark patterns, prevention of mis-selling, etc.
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