MUMBAI, India, July 24 -- Intellectual Property India has published a patent application (202621065858 A) filed by Lnct University on May 25, 2026, for The Role Of Digital Marketing In Shaping Consumer Behaviour & Satisfaction In Bhopal District-An Empirical Analysis.
Inventors include Umesh Kumar Shukla; Dr. Arvind Singh; and Dr. Ashok Kumar Rai.
The application for the patent was published on July 17, 2026, under issue no. 29/2026.
Abstract: ABSTRACT The Role of Digital Marketing in Shaping Consumer Behaviour & Satisfaction in Bhopal District-an Empirical Analysis The present invention relates to an empirical digital marketing analytical system designed to study and evaluate the impact of digital marketing strategies on consumer behavi...