MUMBAI, India, Oct. 5 -- Intellectual Property India has published a patent application (202517107666 A) filed by Google LLC on November 06, 2025, for Techniques For Determining Cross Platform User Journey And Attribution Using A Dynamic Banner.
Inventors include Mukkera, Harsha Reddy; Bansal, Ishan; and Chauhan, Satvik.
The application for the patent was published on October 02, 2026, under issue no. 40/2026.
Abstract: Systems and methods for determining cross platform attribution. The system receives, from a user device of a user, user interaction data associated with an interaction of the user with a website associated with an entity. The user interaction data can be generated by a banner that is embedded in the website. In response t...