Intellectual Property India Publishes Patent Application for Emotional Response And Purchase Intention: A Neuromarketing Perspective

MUMBAI, India, Nov. 2 -- Intellectual Property India has published a patent application (202641125275 A) filed by Sr University on October 21, 2026, for Emotional Response And Purchase Intention: A Neuromarketing Perspective.

Inventors include Mr. Narsimgoju Bhargav; and Dr. Geetha Manoharan.

The application for the patent was published on October 30, 2026, under issue no. 44/2026.

Abstract: EMOTIONAL RESPONSE AND PURCHASE INTENTION: A NEUROMARKETING PERSPECTIVE ABSTRACT This invention presents a neuromarketing framework for examining how emotional responses influence consumers’ purchase intentions. Recognizing that buying decisions are shaped by both conscious evaluations and automatic affective processes, the proposed approach integrat...