MUMBAI, India, July 13 -- Intellectual Property India has published a patent application (202641078439 A) filed by Ms. Aishwarya Suraj Ray; Dr. Madireddi Ssv Srikumar; Dr. Kunal Gaurav; and Dr. Pratiksha Rai on June 25, 2026, for Digital Branding & Customer Loyalty In Indian Online Retail Industry.
Inventors include Ms. Aishwarya Suraj Ray; Dr. Madireddi Ssv Srikumar; Dr. Kunal Gaurav; and Dr. Pratiksha Rai.
The application for the patent was published on July 10, 2026, under issue no. 28/2026.
Abstract: ABSTRACT DIGITAL BRANDING & CUSTOMER LOYALTY IN INDIAN ONLINE RETAIL INDUSTRY The rapid growth of e-commerce and digital technologies has transformed the retail industry in India. Online retail platforms increasingly rely on digital bran...