Intellectual Property India Publishes Patent Application for Consumer Psychology In The Digital Age: E-Wom (word Of Mouth) Effects On Gen Z’s Purchase Choices

MUMBAI, India, July 24 -- Intellectual Property India has published a patent application (202611059899 A) filed by Dr. Bhuwan Gupta; Dr. Kumaran. A; Dr. P. Kalai Selvi; Dr. Priya J; Dr. Priyadarshini N; Dr. Kirti Sharma; Mr. Rohit Koul; and Dr. R. Koushik on May 11, 2026, for Consumer Psychology In The Digital Age: E-Wom (word Of Mouth) Effects On Gen Z’s Purchase Choices.

Inventors include Dr. Bhuwan Gupta; Dr. Kumaran. A; Dr. P. Kalai Selvi; Dr. Priya J; Dr. Priyadarshini N; Dr. Kirti Sharma; Mr. Rohit Koul; and Dr. R. Koushik.

The application for the patent was published on July 17, 2026, under issue no. 29/2026.

Abstract: Consumer Psychology in the Digital Age: E-WOM (Word of Mouth) Effects on Gen Z’s Purchase Choices ABSTRACT The in...