MUMBAI, India, Nov. 2 -- Intellectual Property India has published a patent application (202611109788 A) filed by Iimt College Of Management on September 12, 2026, for Consumer Engagement And Real-Time Personalized Advertising Optimization System And Method Thereof.
Inventor includes Ms. Ishita Arora.
The application for the patent was published on October 30, 2026, under issue no. 44/2026.
Abstract: The present invention relates to an intelligent adaptive consumer engagement and real-time personalized advertising optimization system (100) and method (200) using behavioral analytics. The invention integrates consumer interaction data collected from multiple digital and offline platforms, including websites, mobile applications, social me...