MUMBAI, India, Aug. 12 -- Intellectual Property India has published a patent application (202621073814 A) filed by Mr. Preetesh Dilip Pathare; and Miss. Priti Vijaykumar Patil on June 14, 2026, for Analysing The Utility Function In Rational Vs. Irrational Consumer Spending.

Inventors include Mr. Preetesh Dilip Pathare; and Miss. Priti Vijaykumar Patil.

The application for the patent was published on August 07, 2026, under issue no. 32/2026.

Abstract: ABSTRACT ANALYSING THE UTILITY FUNCTION IN RATIONAL VS. IRRATIONAL CONSUMER SPENDING Consumer spending behavior plays a crucial role in economic growth, market sustainability, and individual financial well-being. Traditional economic theories assume that consumers make rational decisions by ...