Intellectual Property India Publishes Patent Application for A Process Of Examining Consumers' Pro-Environmental Behaviour Through An Extended Norm Activation Model: A Pls-Sem And Fsqca Configurational Approach

MUMBAI, India, Nov. 2 -- Intellectual Property India has published a patent application (202611108674 A) filed by Manipal University Jaipur on September 10, 2026, for A Process Of Examining Consumers' Pro-Environmental Behaviour Through An Extended Norm Activation Model: A Pls-Sem And Fsqca Configurational Approach.

Inventors include Rohit Dhiman; and Narender Singh Bhati.

The application for the patent was published on October 30, 2026, under issue no. 44/2026.

Abstract: The present invention relates to a process of examining consumers' pro-environmental behaviour through an extended norm activation model. The process comprises collecting data from 364 respondents and analysing the collected data using Partial Least Squares Structural E...