Intellectual Property India Publishes Patent Application for 'Method And System For Enhancing Marketing Efficiency In Life Insurance Sector' Filed by Manipal University

MUMBAI, India, Feb. 6 -- Intellectual Property India has published a patent application (202511133410 A) filed by Manipal University, Jaipur, Rajasthan, on Dec. 30, 2025, for 'method and system for enhancing marketing efficiency in life insurance sector.'

Inventor(s) include Dr Saurabh Sharma; and Dr Shilpa Joshi.

The application for the patent was published on Feb. 6, under issue no. 06/2026.

According to the abstract released by the Intellectual Property India: "The present invention relates to a well-structured and recapitulatory marketing-management process focusing on the life insurance sector. The process integrates customer analysis, segmentation, product development, test marketing, and marketing-mix optimization with focusing on...