India, Aug. 14 -- The Government of India has issued a release:
The Government has decided to remove the 12-minute advertisement duration cap for television channels.
The advertisement duration cap for Television was introduced in the year 2006 under the Cable Television Networks Rules, 1994. Since then, the TV broadcasting sector has undergone significant changes. In 2006, there were only 62 TV channels, compared to more than 900 channels at present.
At that time, Cable TV, the main platform for delivering TV channels, was analog and had limited carriage capacity, offering consumers very limited choice. Following the complete digitization of the Cable TV sector, all TV distribution platforms, including DTH, Cable TV, HITS and IPTV, are ...