386 Private FM Radio Channels Operational; Govt Policy Mandates 20% Content in Local Language to Promote Regional Culture

India, July 24 -- The Government of India has issued a release:

The Government conducted e-auctions for 730 FM channels across 234 new cities on July 9- 10, 2025 through a transparent system. It was widely published in print and electronic media before the auction. During this cycle, there were 18 successful bidders including 9 new entrants to the FM radio sector. There are 386 operational private FM radio channels.

Under the Private FM Radio policy, every broadcaster must ensure that at least 20% of its daily broadcast content is in the local language of the city and promotes local content, including programmes on local culture, traditions, and folk music.

The Private FM Radio Phase-III policy permits broadcasters to access Prasar Bhara...