India, March 24 -- The Government of India has issued a release:
The Government has announced the setting up of Self Help Entrepreneur (SHE) Marts as a new initiative to strengthen market access for rural women-led enterprises under the Self Help Group (SHG) ecosystem. These marts are envisaged as structured retail platforms where products made by SHG members can be showcased and sold directly to the consumers. The initiative is aimed at creating stronger market linkages, improving visibility of local products, strengthening SHG institutions, and enabling women entrepreneurs to expand and scale their businesses.
The Government has proposed measures to support women in transitioning from credit-linked livelihood activities to becoming owne...