India, Sept. 3 -- Raising Awareness and Consumer Connect for Paper through a Dynamic 'Phygital' Campaign
The Indian Paper Manufacturers Association (IPMA), the foremost industry voice for the paper sector in India, has retained Rite KnowledgeLabs, a Mumbai-based 'content-first' digital agency, for its first integrated social media campaign for the second consecutive year. The digital campaign, titled "Paper Matters by IPMA," aims to continue raising awareness about the significance of paper in our daily lives with a focus on ground events.
The second year of the campaign will employ a 'phygital' approach, incorporating social media platforms such as LinkedIn, Instagram, YouTube, Facebook, and UGC, as well as influencer videos, and on-grou...