India, July 19 -- Creative studio Kulfi Collective today announced the launch of Play It Forward, a Creative Tech Residency developed in association with Maker's Asylum to back India's next generation of creative technologists.
As the worlds of advertising, design, engineering, storytelling, and emerging technology continue to converge, the need for multidisciplinary talent has never been greater. Yet, young creators have few opportunities to develop skills across these disciplines while working on real-world projects. Play It Forward was created to give that talent a place to experiment, learn and build.
The program began in 2024 as a film competition inspired by Kulfi's own origin story. Fourteen years ago, the company's founders won an...