India, Sept. 19 -- Haier, the world's No. 1 global major appliances brand for 17 consecutive years, announced a global partnership with UC3, under which Haier will become a Global Partner of the UEFA Champions League from the 2027/28 season through the 2030/31 season.
The four-year partnership, running from July 1, 2027 to June 30, 2031, grants Haier exclusive worldwide rights in the home appliances, televisions and commercial display screens categories across a range of UEFA club competitions, including the UEFA Champions League.
More than a commercial sponsorship, the collaboration outlines Haier's transition from a globally recognized appliances company towards developing a deeper relationship with consumers worldwide.
From Global Rec...