India, Feb. 7 -- Today, the European Commission preliminarily found TikTok in breach of the Digital Services Act for its addictive design. This includes features such as infinite scroll, autoplay, push notifications, and its highly personalised recommender system.
The Commission's investigation preliminarily indicates that TikTok did not adequately assess how these addictive features could harm the physical and mental wellbeing of its users, including minors and vulnerable adults.
For example, by constantly 'rewarding' users with new content, certain design features of TikTok fuel the urge to keep scrolling and shift the brain of users into 'autopilot mode'. Scientific research shows that this may lead to compulsive behaviour and reduce u...