India, Oct. 20 -- Immersive, tech-driven retail experience brings the brand's philosophy of 'Sound Mind, Sound Body' to life
New Delhi:ASICS, the global Japanese sportswear brand, launched its first Company-Owned Company-Operated (COCO) store in India. Strategically located at DLF Mall of India, Noida, the store was inaugurated by Mr. Yasuhito Hirota, Chairman and CEO, Representative Director, ASICS Corporation and Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA. The momentous launch was celebrated with actor and fitness enthusiast Sara Ali Khan on 18thOctober, who headlined a grand event reflecting the brand's commitment to performance, innovation, and lifestyle.
The new store offers an immersive, new-age retail experien...