ALIGARH, Sept. 12 -- being: A Multi-Theory Framework and Research Agenda" at the international conference "Generative AI in Sustainable Marketing and Consumer Well-being: Promises, Challenges and Future Research Directions", organised by The Hong Kong Polytechnic University, Hong Kong, on August 18, 2026.
The paper examines the responsible application of Generative Artificial Intelligence in marketing and its implications for sustainable consumer well-being, contributing to emerging research on responsible AI, sustainable marketing and consumer studies.
Shibahathulla T K is pursuing his PhD under the supervision of Prof. Mohammed Ashraf Ali, Dean, Faculty of Commerce, AMU.
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