Mumbai/IBNS, June 2 -- Shares of Zee Entertainment Enterprises Ltd. surged on Monday after the broadcaster secured exclusive media rights to televise FIFA events in India, ending months of uncertainty over the broadcasting of the FIFA World Cup 2026 in the country.

The stock jumped as much as 6.4 percent during intraday trade before trimming some gains to trade comfortably over 5 percent higher in the afternoon session.

CLSA Sees Upside

The target implies a potential upside of around 31 percent from Zee Entertainment's Monday closing price.

Major FIFA Rights Deal

Zee has acquired the rights to broadcast 39 FIFA events, including the FIFA World Cup 2026 and FIFA World Cup 2030.

The deal significantly strengthens Zee's sports portfoli...