India, June 15 -- With online shopping becoming so popular now, it is easier than ever to compare different products, find worthy deals and make various purchases with just a few clicks. It is, however, common for consumers to think that the price listed on a website or mobile application is the same they would pay in a retail store. However, sometimes the final price may be more or less than what is advertised online.

There can be factors leading to such price discrepancies, like taxation, shipping costs, special offers, and retailer tactics. Sometimes, the same product can even be offered at different prices online and in a brick-and-mortar store.

Let us explore the reasons behind these price variations, which will aid consumers in ma...