India, May 29 -- Bollywood actor Varun Dhawan has approached the Delhi High Court seeking legal protection of his personality and publicity rights, amid rising concerns over the misuse of celebrity identity through AI-generated content.

The actor has sought directions against unknown entities and individuals to prevent unauthorised use of his name, images, likeness, and other personal traits for commercial gain, including merchandise and AI-generated content.

Court to issue interim protection order

On Friday, the Delhi High Court indicated that it will pass an interim order safeguarding Varun Dhawan's personality rights.

The matter is being heard by Justice Jyoti Singh, who is overseeing the proceedings.

Links to infringing content s...