India, Sept. 2 -- Bengaluru entrepreneurs Kushal Reddy and Chahak Jain have reportedly turned a failed food business into a venture generating nearly Rs 2 crore in revenue within two months, using social media to build an audience before launching their new venture.

Their journey began with an investment of Rs 4 lakh in a cloud kitchen in Bengaluru. However, the business struggled to attract customers, with high commissions from food-delivery platforms, expensive advertising and low direct orders weighing on the venture.

Sharing their story on X, user Pratham wrote: "Meet Kushal Reddy & Chahak Jain. They invested Rs.4 lakh into a cloud kitchen in Bengaluru. It failed. Zomato/Swiggy commissions, expensive ads and low direct orders killed...