India, June 3 -- Sony India has announced the launch of its BRAVIA 7II television series, introducing True RGB technology powered by RGB Backlight Master Drive Pro to enhance home entertainment with richer colours, deeper contrast and improved visual realism.

Pre-bookings for select BRAVIA 7II models began on Tuesday.

Positioned as a next-generation premium TV lineup, the BRAVIA 7II combines Sony's display innovations with its Cognitive Processor XR to deliver what the company describes as cinema-grade picture quality for home viewing.

At the core of the new range is True RGB technology, which independently controls red, green and blue LEDs to deliver higher colour precision, improved contrast and enhanced brightness control.

Sony sai...