Mumbai/IBNS, Sept. 2 -- Telecom giant Vodafone Idea has unveiled a refreshed brand identity and roped in Bollywood superstar Shah Rukh Khan as the face of its upcoming campaign 'Vi badal raha hai... tayaar rahiye', the company said on Tuesday.

The announcement has sparked interest in the larger brand transformation that Vi is set to roll out over the coming weeks.

Speaking about the new brand identity, Abhijit Kishore, CEO of Vi, said the move goes beyond a mere logo refresh and marks the beginning of the company's evolution.

He added that the transformation would become visible through a series of strategic launches, new campaigns and customer experiences in the coming weeks.

Vi said it is positioning itself as a future-ready brand, ...