India, Aug. 16 -- The Maharashtra Food and Drug Administration (FDA) has issued show-cause notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their participation in an advertisement for Vimal Elaichi, alleging that the campaign indirectly promotes pan masala, a prohibited product in the state.

The three actors featured together in a 2024 advertisement for Vimal Elaichi, a cardamom product sold by the Vimal brand, which is also associated with pan masala.

In a nine-page notice issued on August 11, Maharashtra Food Safety Commissioner Tukaram Mundhe directed the actors to immediately discontinue their participation in the campaign and remove promotional material related to the advertisement from their official social media...