India, April 5 -- India is witnessing a notable shift in relationship dynamics, reflected in the rising popularity of apps catering to extramarital connections. In a society where marriage has traditionally been viewed as a social institution rather than a purely personal arrangement, this trend signals evolving perceptions of emotional companionship and fulfilment.

One prominent example is Gleeden, an online dating and social networking platform launched in France in 2009, specifically designed for individuals seeking extramarital relationships. The platform has seen significant traction in India, recently adding 4 million new subscribers and emerging as one of its fastest-growing markets, according to a Business Today report.

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