India, June 1 -- Darshan Dudhoria, CEO of Indian Silk House Agencies, speaks to IBNS correspondent Supriyo Hazra about Only Sarees, the future of Indian ethnic wear, and the digital transformation reshaping the saree retail industry. Excerpts:

The 'Only Sarees' positioning is not a limitation-it is the core opportunity. We are operating in an Rs.80,000 crore market that remains over 90% unorganised. While multi-category retailers can participate in this space, customers seeking a Baluchari or Kanjivaram saree are looking for depth, expertise, and authenticity.

This is the gap we are building for. From a single store in Kolkata in 1971, we have expanded to 68 stores across India and are opening a new store every 7-10 days. Our long-term ...