India, July 22 -- Consumer electronics brand Onida Electronics Ltd. on Wednesday unveiled 'Onida Rewired', the next phase of its strategic transformation, as it looks to accelerate premiumisation, innovation and customer engagement while expanding its retail footprint across India.

As part of the transformation, the company said it plans to increase its retail presence to 100 outlets over the next two to three years and strengthen its nationwide after-sales service network with more than 400 service partners within the next 12 months.

Once a dominant name in Indian households, Onida said the new strategy is aimed at driving sustainable business growth through a sharper focus on premium products, technological innovation and enhanced cus...