Mumbai/IBNS, June 17 -- Shares of FSN E-Commerce Ventures Ltd., the parent company of Nykaa, gained on Wednesday after the beauty and fashion retailer announced a strategic partnership with OpenAI, according to media reports.

Nykaa enters ChatGPT ecosystem

Nykaa has partnered with OpenAI to bring AI-powered beauty and fashion shopping experiences directly into ChatGPT, marking a significant step in the evolution of conversational commerce in India.

As part of the collaboration, Nykaa Beauty and Nykaa Fashion will be integrated as connected apps within ChatGPT, enabling users to discover products, receive personalised recommendations, and explore trends through natural-language conversations.

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