India, May 26 -- Mahindra & Mahindra Ltd. (M&M Ltd.), an automotive company, has signed a Memorandum of Understanding (MoU) with DBS Bank India to launch a first-of-its kind sustainability-linked dealer financing program.

The initiative aims to incentivise authorised M&M dealers to adopt sustainable business practices by offering them favourable interest rates on loans for the purchase of passenger and commercial vehicles.

The program framework, the first such one in the Indian automotive sector, clearly defines environmental performance criteria, enabling a dealership's operations to be measured against a range of parameters, in accordance with M&M's Green Dealership Program requirements. These include the monitoring of greenhouse gas ...