India, Aug. 9 -- UTI Mutual Fund, one of India's leading fund houses, has launched a first-of-its-kind milestone offering for investors to complete their entire investment journey, including payments, without leaving WhatsApp.

This capability has been made possible through a collaboration between CAMSPay as the payment partner, Gupshup as the conversational platform, and Meta's WhatsApp as the engagement channel. Unlike conventional approaches that redirect users to external payment platforms - a leading cause of transaction drop-offs - this integration keeps investors within WhatsApp at every step of the journey.

"CAMSPay enables WhatsApp Native Payment Solution to solve a real and measurable problem for BFSI institutions where payment...