India, June 21 -- The Central Consumer Protection Authority (CCPA) has imposed a penalty of Rs.1,00,000 each on M/s Storia Foods and Beverages Private Limited and Mrs. Bectors Food Specialities Limited (English Oven) for misleading advertisements and unfair trade practices involving the use of the term "100%" in relation to their food products.

According to an official statement, the authority has also directed both companies to immediately withdraw the contested claims from product packaging, official websites, and all digital platforms. The action has been taken under the provisions of the Consumer Protection Act, 2019, as well as the Guidelines for Prevention of Misleading Advertisements and Endorsements, 2022.

The CCPA reiterated th...