India, Sept. 6 -- A new tourism campaign meant to showcase West Bengal has sparked ridicule after viewers noticed that its promotional video featured the Eiffel Tower, Egyptian pyramids and Rio's Christ the Redeemer-but offered little glimpse of Bengal itself.

The campaign, unveiled as part of the state's new tourism brand identity, has left social media users questioning why global landmarks dominate a film that was meant to promote West Bengal.

The BJP's West Bengal unit later shared a video from the launch, describing it as the grand unveiling of the state's new tourism identity.

However, instead of Bengal's beaches, hills, heritage sites, forests or cultural landmarks, viewers were greeted with images of some of the world's most re...